I work with company heads, executives and business experts from a wide range of companies including financial institutions and the retail industry, creating accounts of how enterprising individuals have grown successful businesses.
I also work with those who have enjoyed interesting and innovative working lives.
My business books include:
- 'The Spirit of Success' and 'Step Back' by Norman Drummond, Chairman of professional business and development service Drummond International and founder of award-winning social enterprise and charity Columbia 1400.
- 'Be Your own Life Coach' by hugely successful life coach Fiona Harrold – an international bestseller.
- 'The Art of of Persuasion: How to Influence People and Get What you Want' by leading Business Coach Juliet Erickson.
- 'The Alchemy of Voice' by Stewart Pearce, head voice coach at Shakespeare's Globe Theatre.
- 'A Sticky Business' by Paul Grant, Chairman of international preserves-makers Mackays of Scotland.
Books are good for business
A book carries enormous prestige. Even in the age of high-tech, a book conveys a sense of permanence and substance and gives readers a body of information far more effectively than a website.
This is why businesses continue to commission books about themselves, their senior personnel or their area of expertise. A book is a lasting record of achievement, both personal and corporate.
A book is also a powerful cost-effective marketing tool. It puts across the corporate message to a target market in an authoritative and thoughtful way.
If your company has a customer base to give or sell the book to you may recoup any initial outlay before it is sold to the public. And the publication of a book can lead to interviews and a wider marketing campaign.
Ultimately, a book is a lasting testament to the achievement of a company or individual.
Publishing
I am happy to advise on and to recommend agents and publishers for your book. It’s also worth noting that many of today's most successful books were initially self-published and were then taken up by mainstream publishers.
Self-publishing is inexpensive and straightforward and the result is a book which can be passed on to a wider readership, within a company, through a website and via word of mouth.
Cost and Process
The book will be based on a series of face to face interviews which will be taped. The length of a business book is usually 20,000 to 50,000 words. Every book is different and costs vary, depending on length, research involved and material.
Do contact me to discuss your book, I am always fair and competitive. Email: carohandley@gmail.com 'Grateful thanks to Caro Handley for her expertise. The whole process of writing this book has been hugely enjoyable and I am delighted with the finished product. Paul Grant, former Chairman of Mackays, author of 'A Sticky Business'
'Many thanks to my delightful editor Caro Handley with whom it has been such a pleasure to work.' Norman Drummond, Chairman of Drummond International and Founder of Columbia 1400 author of 'The Spirit of Success' 'The Power of Three' and 'Step Back'